Monthly Archives: November 2019

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The caterer has a very important role in your party. Therefore, you should take extra care in hiring the right caterer for you party day. Just like hiring any other vendor, you have to make your selection based on facts not feelings. The caterer may be an individual or a business. Even if the caterer is an individual, she still has to operate as a business. The caterer cannot legally cook at home and serve the food at your party. It is illegal for a caterer to use an unlicens…

Guest post today from Active Paving – Dublin patio specialistsfor many years.

party, party planning, party favors, party favor ideas

The caterer has a very important role in your party. Therefore, you should take extra care in hiring the right caterer for you party day. Just like hiring any other vendor, you have to make your selection based on facts not feelings. The caterer may be an individual or a business. Even if the caterer is an individual, she still has to operate as a business. The caterer cannot legally cook at home and serve the food at your party. It is illegal for a caterer to use an unlicensed kitchen to prepare food.

The caterer you hire should be experienced in catering parties you are planning. Some caterers may be more experienced with smaller events, some with larger events. It is your job to make sure that they are the right fit. During your interview process, you should ask about the kind of events they have catered. Ask about the size of the parties, how many guests they catered for. Ask if they had to deal with any emergencies or unexpected occurences. To learn about how they deal with emergencies may help you understand their level of professionalism.

You should never hire the first caterer you meet or the first caterer recommended by someone else. It may be tempting to hire the first caterer, especially, if you hit it off really well. It is in your best interest to meet with several caterers before you make your final decision.

You must check references before you make your decision. If a caterer does not have any references, he just disqualified himself. You don’t want anything to do with a caterer that offers no references. References are important, but they do not provide an absolute protection. You may be able to visit the caterer’s kitchen, so you can see their operation in action. A visit can help you examine their organization and cleanliness.

Caterers get booked well in advance, so hire one early. You should have a caterer lined up no less than 6 months prior to your party. If you can find one a year before your event is even better. The more time you leave yourself to hire a caterer the more chance you give yourself to hire the right caterer.

Once you have made a decision, it is time to put it all in writing. You should insist on a written contract. The contract should include the details, of the menu, the date of the event, what is and is not included.

Roof repairs inDublin from Ace Roofing contributed this post – they sponsor this blog!
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Elk Roofing

A building, be it commercial, industrial or residential will never be complete without its roofs. A large portion of money is apportioned to roofs and other roofing products and services to ensure utmost protection from unwanted effects brought by rain, strong winds and too much heat from the sun. Consumers would always look for products with excellent quality (fire resistant, corrosion resistant), and tested durability. They search and try products that would always give them a value for their money. Roofing products names flooded the market of roofing industry, but only very few are tested and have withstood the discerning demands of the buying public.

Elk Roofing is a division of ElkCorp that manufactures roofing products. It has been in the business for quite sometime. It has created its niche as one of the best roofing companies. As the technologies of making roofing products continuously advances, Elk Roofing trailblazes to create innovative and state of the art inventions. It continues to search for better solutions to housing, especially roofing needs. Its passion to deliver quality never waned, in fact it has become their mission.

Elk assures that their products undergo a rigid process and strict quality control to ensure that products’ optimum quality is reached and maintained. Positive and generous feedbacks from the contractors are testimonials to the exceptional reputation of Elk roofing products. Truly, it is a remarkable feat for Elk to be chosen by most contractors and being recommended to homeowners and business owners alike.

Many homeowners and business owners patronize products from Elk. They are satisfied with the quality of their roofing products. When they need roofing materials they always look for the name Elk. Needless to say that these consumers are convinced that Elk roofing products are excellent when it comes to durability, variety of designs and colors, and most of all affordability. The Elk brand has become synonymous to roofing. It is no surprise that Elk roofing has become a household name.

It is expected that many companies will launch their own roofing product lines that will challenge that of Elk. Probably, some will be tempted switch and regret after. If you are the type who is adventurous, you may well try other brands, just be ready to take the consequences. When it comes to roofing, one thing is for sure, you can never go wrong with Elk roofing. Buying Elk is like buying peace of mind.

Beginning today, if you want superior roofing products that spells out peace of mind you know now what to do. Say… Elk .

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Curious what is clickfunnels? This will help
Here is how you can use Adsense wisely to make a considerable amount of money from your site.

adsense, adwords, marketing

How do you maximize your site?

By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.

Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense.

How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

How can you start making profits out of your website using Adsense?

1. Sign up for an Adsense account. It will only take a few minutes of your time.

2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.

3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.

4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.

Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.

It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.

Time and some important factors that you can practice and use.

How do you increase your Adsense earnings?

1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher clickthoughs.

2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.

3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.
5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.

Roof repairs inDublin from Ace Roofing contributed this post – they sponsor this blog!
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Elastomeric Roofing

Elastomeric roofing or rubber roofing, as it is commonly called, is one type of synthetic roofing material that is a composition of recycled rubber. This rubber is being chipped off in the rubber mill and the small chips are mixed with different chemicals to manufacture the RRPV (Recycled Rubber Poyurethane Elastomer) or the EPDM (Ehtylene Propylene Diene Monomer). To be able to come up with ultra violet (UV) filtering ability, manufacturers of rubber roof often add pulverized stone, limestone, or slate to the mixture. It also enhances the look of the material and its durability.

To do the installation of elastomeric roofing, it needs to have an underlayment. But before the construction work is left for the day, roofers should have already finished applying the membrane roofing underlayment. The reason for this is to avoid water to get in when rain occurs unexpectedly as this will wet up the interiors of the framework like the plywood and insulation board. And if this happens without awareness, there is a big tendency that sooner or later moisture on the insulation board or the plywood will cause the material to be easily damaged.

Elastomeric roofing may be applied with elastomeric coating in liquid form and “rubber-like protective membranes. During the progress of the construction work, it may serve as a maintenance and protection for the rubber roof for possible leakage or tearing down. The use of rubber coating doesn’t only repairs annoying leaks but it can help save money due to its heat reflectivity. But proper coating selection should be done, as not all elastomeric coatings are the same. They may differ in durability, adhesion, and in some of its mechanical properties such as tensile strength and elongation. Your roofing consultant can get you the best advices on this.

As compared to clay tile roofing, elastomeric roofing is 100 percent waterproof because of its anti-porous property. It is also fireproof and a single-ply application is all that is needed. Because of its UV filtering ability, the material is able to resist against ultraviolet radiation, gases, and even snow and ice. This type of roofing material can last from 40 years onwards, depending on the durability of the rubber.

If you live in a place where temperature can go as low as 20 degree Celsius, don’t ever think of using this type of roofing material. Elastomeric roofs are not very flexible in low temperatures. Have other alternatives ready, or consider shifting to another location if you would really like to use rubber roofing for your building.

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An air purifier can perform wonders for your home. Air purifiers do battle with anything airborne and unwanted, such as odors, bacteria and germs, and leave your home with clean, pure, and healthy air.

Guest post today from Active Paving – Dublin patio specialistsfor many years.

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An air purifier can perform wonders for your home. Air purifiers do battle with anything airborne and unwanted, such as odors, bacteria and germs, and leave your home with clean, pure, and healthy air. Once you start living with an air purifier you’ll wonder how you ever survived without it. More and more home owners are opting to purchase an air purifier as they become more and more aware and concerned about the quality of the air they breathe day in, day out.

How do the best air purifiers work?

Air purifiers work by replacing the air in your home with clean and filtered air. They remove particles in the air, such as dust, by drawing air through their filters. Unwanted particles get trapped in machine’s filter, and what is circulated back into your home is pure, clean air.

How to find the best air purifier?

There are many air purifiers on the market and many different manufactures. Keeping track of new developments in air purification technology is difficult. Before you buy, always do a bit of research about the product and the manufacturer.

If you are buying in-store, prepare questions and make an appointment with the salesperson so that you can be completely informed about product features.

If you are buying online, then try to read reviews of each product before you buy. Online stores such as Amazon do provide this review service. Some of the better manufacturers are Honeywell, GE, Whirlpool, Alpine, Living Air and Bionaire, amongst others. Visit the manufacturer’s website and download product features and specifications, which you should study before making your final choice.

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Curious what is clickfunnels? This will help
An overview of why advertisers are taking advantage of the highly-adopted social network trend on the internet. Michael Jones reveals the factors that result in successful interative campaigns. Companies can build customer and brand loyalty via tactics such as revenues share/per transaction fees, buying club/affiliate revenue models, corporate sponsorship, etc

internet, advertising, marketing, social networks

A review of ways marketers can align with these consumer hot spots.

Online social networks are hot. Those who participate in them belong to two, three, four, maybe even more than 10 or 20 different ones. They enjoy their features, upload photos, request business contacts and talk with friends.

For now, consumers get to do this for free. For now.

Although social networking in the offline world may be well-established — monetized through conferences, venues, referral fees and headhunters — the online world seems to just be examining the methods of monetization. The general principle still stands: if you have a large database of active users, you can make money — right?

Here is how it is being done today:

Advertising — A quick review of ad dollar expenditures in the U.S. reveals that only a small portion of the total is spent online — but that is going to change fast. Online advertising is once again booming — and just as public television and print media often can be sustained from pure advertising models, online is no different. The leading social networking sites (MySpace, Friendster and LinkedIN, along with many others) are primarily supported by advertising. Although their aggressive growth strategies mean that some may still be losing money, advertising represents a substantial amount of revenue.

Revenue Share/Per Transaction Fees — Someone clicks on her friend’s profile on Friendster and sees that he loves HBO’s hit series “Deadwood.” Clicking on the term ‘Deadwood” brings up all the other members who have the same interest — and an easy-to-purchase link for the “Deadwood” Season One DVD through Amazon. It’s essentially a focused advertising arrangement — marketers now have precision targeting through social networking profiles, tapping into user interests — and offering purchase options within very specific filters.

Events — Although revenue numbers generated from MySpace-style events are difficult to come by, these events are known to be well attended and a driving force behind MySpace’s impressive growth. In general, while it’s unlikely that offline events account for more than 10 percent of any social network’s revenue, events do make for great content and word-of-mouth advertising.

Moving forward, compelling new ways to monetize social networks will continue to emerge. The downside, however, is that some of these methods may not be in the user’s best interest — and they might end up taking the “cool” edge off these communities.

The Buying Club/Affiliate Revenue Models — With Buyxhcb’s purchase of Metails, a major offline and online retailer has recognized the power of social networking and made a commitment to the space. Yubxhcb enables users to develop their own social network focused around products, product ratings and, more importantly, a point-based rewards system that lets members benefit from a friend’s purchases. While Yubxhcb feels like heavy retail — with a full online mall that has grown rapidly in the last few months — the site is building a large user base and enticing members to recommend products to friends.
Although the buying club mentality might work only within certain types of social networks, the notion of a point system that rewards users for certain activities should be embraced more broadly. By developing a currency system, a social networking site can create very real incentives (promotions, giveaways, contests, fundraisers) for specific actions, from which everyone can benefit.

Corporate Sponsorship — Does being a fan of a brand mean that you want the owner of that brand to have all of your personal profile information? Practically speaking, the answer has to do with the type of brand and the reward the user receives for sharing that information. Corporations will take notice of these social networks and begin offering competitive services with products and (if they are smart) experience-based rewards. Just as Icelounge (described as a “MySpace for skaters”) was launched, larger brands will begin to do the same. Increased brand loyalty and sales opportunities will lead directly to monetization.

Country Clubs/Membership Fees — The SNS world can be a field of dreams — albeit for a price. As social networking site ASmallWorldxhcb has recently demonstrated, if you build a great social network — making it “invite-only,” with restrictions on activities — well, everyone wants to join. Naseeb likewise has proven that a focused social network, aimed at a specific niche, can justify an admission charge. From where I sit, I’d much rather be part of a social network with fewer members, no advertising, and no corporate sponsorship but that charges for entry.

Overall, social networking sites are experiencing hockey stick growth and, in the process, influencing new types of two-way brand experiences and community building on the web. Although the approaches to monetization outlined here just scratch the surface, revenue models abound. Any repository of personal data and contact information on a large group of users (perhaps better to call them “consumers”) inevitably translates to profit opportunities.

Let’s just hope that all our email accounts and personal profiles don’t end up in a spam database though a dot-com SNS auction.

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Dont get burned by wholesalers making themselves out to be the manufacturers.

Guest post today from Active Paving – Dublin patio specialistsfor many years.

Log furniture, log beds

The great thing about looking for a retailer or manufacturer of rustic log furniture is there are plenty of sellers out there these days, especially with the age of the world wide web. Since the birth of the internet everyone and there brother seem to have tried to start making and selling all types of rustic furniture online, but what I am sure that they found out is that making log furniture the right way is a hard task to achieve. Now don’t take me the wrong way there are some great builders of this style of furniture and you will notice they are the craftsmen that have been around for a while. So knowing this let me tell you how to make the right decision on choosing your rustic furniture.

One of the first things you need to decide is the species of wood you would like to go with, there are dozens of them out there, but only a couple of good species that will stand up to the elements outside. There is hickory, cypress , pine(not recommended), aromatic cedar, eastern white cedar, Northern white cedar etc. As for the species I mentioned I can tell a little about each, hickory is a nice species but I noticed the furniture I see made is that the diameter of the wood is always small and I get a little suspicious of the strength of it. Cypress, has hardly no grain that I see compared to the rest. Pine is absolutely not for me, it is sappy and soft and it is not very durable. Aromatic cedar is a beautiful wood but when it weathers if turns dark in the elements untreated. Eastern white cedar people will say it is the same as Northern white cedar, but let me tell you its not, I know from working with it. The wood is really knotty and hairy compared to Northern white cedar. The looks are similar in color and the aging process is the same. As for Northern white cedar it weathers to a beautiful silvery gray if untreated and exposed to the elements. Northern white cedar can with stand the elements for years, some say that it will last for 50 years outside untreated, but I can tell you by experience that it really only last for 20 years. White cedar is not sappy at all, making it easier to stain or varnish unlike other species, like pine that will actually have the sap come out years later, right through the paint or varnish that was on there.

Once you decided the species the next thing to do is find the retailer out there selling the log furniture with that wood. When you locate this seller, keep in mind that if that seller is just a middleman, you will not get the service you will get from the actual manufacturer. More than likely, if that person is not the manufacturer and is just a website owner or guru, it is probably just a drop ship situation and they will surely tell you they can get you the furniture right away, when they have no idea of the inventory or how busy the manufacturer really is (don’t be fooled with factory direct, sales pitches). Second, just how much can that person really know about rustic log furniture if they are just an order taker. Dealing with the person who is actually handcrafting your furniture and can tell you exactly when it will be done, is by far a more reliable way to purchase your furniture. Trust me, there are more websites out there selling log furniture then there are manufacturers of it.

Now we can get to the construction of the log furniture. Some log furniture is sanded smooth, some are skipped peeled, some have the bark on and some are completely peeled. As for which one is better, I can only tell you what I think. The sanded log furniture definitely takes away from the rustic feel, skipped peel is a nice look, but I wonder about the smoothness of the wood with just a peel on parts of the log. The furniture with the bark left on definitely has to have some sort of finish on it to keep the bark on, and sometimes I have seen where the bark will peel off over time. Completely peeled log furniture is smooth with out splinters and can easily be treated and has the true rustic look and feel. Getting past that you should then take note of how the log furniture is actually connected together. Some furniture is just butted up together and is nailed, I do not recommend that style of construction. Most have a mortise and tenon connection, which is extremely durable. Things to watch out for with this is the size of the dowels, some out there will go with a smaller diameter dowel meaning their logs are usually smaller too. I recommend asking the diameter and make sure it is at least 1.25″, since that is the weakest point of the furniture. The diameter of the logs should be no less than 3″ as far as I am concerned. Most of the rustic log furniture I see on the internet does not meet that size on a good percentage of there lines of furniture, even though it looks large in the pictures I would definitely ask the sizes of the logs to get a good comparison from one builder to the next. The hardware that is used on the log furniture is a big factor also, because if you are going to have your furniture exposed to the rain and snow or what ever you don’t want the hardware starting to bleed or rust, all the hardware should be zinc coated on all parts of the furniture. This is one of the many ways that some of the manufacturers and garage builders cheapen the quality of the furniture. Another thing to look for in the hardware part of it is whether they nail or screw the furniture together, screws are the better way to go than nails, but nails that are hot dipped in glue are just as good as screws. The nails without the glue coating will actually start to back out over time due to the fibers of the wood pushing on them. If you take a closer look at the pictures and ask some of these questions you will get two things out of it, 1. You will find the better quality log furniture and 2. You will find out if that person who is selling you the furniture really truly knows anything about rustic furniture.

Other than construction or species the only thing I can tell you about looking for a quality piece of rustic furniture is that you should take a closer look at the company you are dealing with. Building rustic furniture is not like building a square table that can be pre cut to length and then put together on an assembly line. Rustic furniture needs plenty of design work, custom fitting, lots of judgmental decisions being made do to the differences of the sizes of stock, and craftsmanship that you do not get from the builders that have 75 employees, there is now way that all the employees have these kind of skills or patience or pride, they are on an assembly line slapping the pieces together and getting the furniture out the door to you, plus they have the big money to market the product and get the exposure to be seen by the public. Notice while your looking on the Internet or anywhere else that there are plenty of sites or stores with the same manufacturers, these are the big companies. Getting your rustic furniture from a small company that has been in business for at least 10 years and takes pride in every hand fitted piece, will give you all the things you need to get a quality piece of rustic furniture that will last for a long time to come.

Roof repairs inDublin from Ace Roofing contributed this post – they sponsor this blog!
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Different Types of Roofing Materials

There are different types of roofing materials available in the market today. In choosing the perfect one for your home, factors such as the environment, weather conditions in your locality, aesthetic value and budget are the primary considerations to keep in mind. Although in building your very own abode, every nook and cranny should be deliberated meticulously, your roof should be given topmost importance. So, to aid you in your quest for that perfect roof, here are the different types of roofing materials commonly used today.

Asphalt shingles is the most popular roofing material in the United States. The massive production and relatively low application cost of asphalt shingles makes it tougher for other different types of roofing materials to match. Available in different colors and designs, homeowners will have greater chances to find one that will suit their taste and preferences. The main drawbacks to asphalt shingles is the constant need for maintenance and routine check ups to monitor cracked shingles that needs replacement. It is also highly advisable not to paint asphalt shingles, as this will significantly contribute to the rate of deterioration.

Metals are another alternative for roofing materials. Commonly used in commercial structures, some residential owners have chosen this material for its longevity, durability and aesthetic value. There are basically two types of metal roofing products: panels and shingles. Metal shingles are designed to simulate the traditional roof coverings such as the wood shakes, tiles and shingles. Metal roofs are known to significantly reduce energy bills since they are good insulators. However the downside of using metal roofing materials is their susceptibility to denting.

The slate is considered shatterproof but usually more expensive than the other different types of roofing materials available in the market today. Most slate roofs come with a 50-year warranty, primarily designed to be lightweight and resistant to adverse weather conditions.

Tile roofing would be a brilliant addition to your home. They are typically made from clay, slate or concrete and come in different shapes and sizes. Among the different types of roofing materials, tiles are the only ones that come with a lifetime warranty. The sheer resiliency of tile roofs can even resist intense heat and earthquakes. Since it is made out of a dense material, the total weight of your roof can be quite heavy. You would need to have some structural reinforcements to support the added load. However, there are lightweight alternatives that actually look and perform like the real thing.

With all the choices readily available today, it would be smarter to take some time to really find your the ideal material to use for your roof. This is not a inconsequential matter since you’ll have to live under that very roof for the better part of your life.

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Curious what is clickfunnels? This will help
Some companies have experienced damaging rumors. One way to get back on your feet is through the use of online surveys. With the help of online surveys you can gain insight that will help you recover from damage to your public image.

rumors, customer survey software, enterprise feedback management, customer satisfaction, survey, online survey

In March of 2000, a rumor started to spread through the internet that a popular global restaurant chain was not using real beef in their hamburgers. The email suggested that, instead of getting their meat from cows, this company was getting their meat from a genetically modified animal. The email claimed that “the few who saw it assure it is a very unpleasant sight: they have on limbs or horns, no bones (undeveloped cartilage instead), no eyes, no tail and no fur; its head is about the size of a tennis ball; they are fed through tubes connected directly into their stomach”. This email painted a disturbing picture which no doubt caused it’s readers to pause and contemplate the truth of such accusations. Readers would most likely ask themselves if such a thing could really exist, and if it did exist could it really be the creation of such a company.

The discovery of the creature was credited to some researchers from the University of Michigan, but no one there ever claimed authorship to such fantasy.

It has been pointed out that this urban legend closely resembles one that dogged a fried chicken chain a short time before. In this example it was claimed that the company had to remove the chicken from their name, because the restaurant no longer used chicken in it’s products. Instead they used an altered chicken species. This rumor, which was also spread through the internet, claimed that “These so called “chickens” are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. Their bone structure is dramatically shrunk to get more meat out of them”.

This discovery was also credited to a University. This time it was the University of New Hampshire who, the email claimed, had recently conducted a study of the restaurant.

The effect of such claims on a company can be disastrous. The company in the first example suffered from an earlier rumor. This rumor claimed that they put worm meat in their hamburgers as a “filler”. It is believed that this rumor, which was false, had a negative impact on about 20% of that companies restaurants. The rumor changed the eating habit of some the restaurants patrons. In the end the food chain had to pay for an extensive image campaign. They released a number of aids with an emphasis on the “pure beef” in their hamburgers.

In the case of the modified chicken the company responded with the help of the news media in the following statement “The hoax is intended to destroy the trust that you have placed in us to provide high quality chicken meals at all of our restaurants. Although we hope that readers of the hoax will recognize it as obviously false, we take this or any other attack on the quality of our product seriously’.

Image control during such a crisis can be key to curtailing lost revenue and customers. What’s needed when such a rumor is circulated is a quick snapshot into the mind of your consumers. This picture will help you construct the necessary plan, and implement damage control in an effective and cost efficient manner.

One way to do this is to hit back at the rumor through it’s own medium, the internet. This can be accomplished in a number of ways. One such way is through an internet survey.

Online surveys can be one of the Band-Aids a company can apply to such a rumor. A quick online survey can help a company gauge the impact of such negative exposer. Through an online survey a company can determine who has heard the rumor, who believes the rumor, what effect the rumor has on those who believe and what action they plan to take. An online survey will provide the company with an informative picture of the impact of such a rumor.
With this information in hand a business can then turn around and treat the damage properly. Knowing where to give their attention and how to give it properly. In this way saving both time and money by avoiding a misdirected image campaign.