Monthly Archives: October 2019

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Have you recently made the decisions to remodel your own kitchen? Do it yourself kitchen remodeling has rapidly increased in popularity over the past few years.

Guest post today from Active Paving – Dublin patio specialistsfor many years.

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Have you recently made the decisions to remodel your own kitchen? Do it yourself kitchen remodeling has rapidly increased in popularity over the past few years. One of the reasons for that is because of the internet. Online, you can not only find the materials, supplies, and tools that you need to remodel your kitchen, but you can also find detailed instructions on how to remodel your kitchen, whether it be all of it or just a part of it. For that reason, if you are looking to remodel your own kitchen, it may be a good idea to take advantage of the internet.

One of the many reasons why you should use the internet, to obtain a detailed set of directions on how to remodel your kitchen, is because it is free to use. When purchasing materials at your local home improvement store, you may not be provided with a set of directions. While many kitchen cabinets sets come with a set of directions, not everything else does. If you are purchasing a set of something, such as cabinets, you are more likely to get a set of directions than you were if you were just purchasing supplies. For instance, if you are interested in retiling your kitchen floor or installing new lighting in your kitchen, you may need to find directions elsewhere. It is always possible to purchase how-to books, but why would you want to, especially when you can get the same information for free online?

In addition to being free, you will also find the amount of information amazing. As previously mentioned, whether you are looking to remodeling your entire kitchen or just a part of it, you can easily find the directions or instructions that you were looking for online. For example, online, you should be able to find instructions on how to reinstall a kitchen countertop, install a set of kitchen cabinets, replace your kitchen flooring, as well as install new light fixtures. Essentially, whatever you are looking to do, you can find a detailed set of instructions online. You may also enjoy the fact that many of these directions comes with step-by-step drawings or pictures.

Now that you know why you should find kitchen remodeling instructions online, you may be wondering how you can do so. Online, there are, literally, an unlimited number of websites that offer you information, as well as instructions for most kitchen remodeling projects. One of those websites is likely to be a home improvement store. If you know the online website of one of your local home improvement stores, you are advised to visit it and look around. In addition to finding a detailed set of directions on how to remodel a particular part of your kitchen, such as your sink, you may also find the products, supplies, and tools that you may need or want to have.

If you are unable to find one of your local home improvement store’s online websites or if they did not have the information that you were looking for, you are advised to perform a standard internet search. That search should produce a number of results; results that you may have been hoping for. When using an internet search, to find kitchen remodeling instructions, it is best to tailor your search to exactly what you need. For instance, if you are looking for instructions on how to install a marble kitchen countertop, you may want to search using the words marble kitchen countertop installation. As previously mentioned, countertop installations instructions are just one of the many sets of kitchen remodeling instructions that you can find online.

In addition to being free and full of information, the internet is also easy to use. That is why you are advised to get the information that you need, as well as instructions, for you next kitchen remodeling project online. Why guess or pay may money for a how-to book, when you can get exactly what you need free, with the click of a mouse?

Roof repairs inDublin from Ace Roofing contributed this post – they sponsor this blog!
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Corrugated Roofing

A roof is perhaps one of the topmost considerations in building a house. The roof protects the entire building from rain, snow, strong winds and scorching heat of sunlight. Roofs can be made of anything, metal (aluminum, cooper, zinc, tin, galvanized iron), and clay or ceramic (tile, slate or shingle). Some roofs are even made of rubber. The type of roofing materials you want to cover and protect your house depends on your taste, suitability on the house structure and budget.

Corrugated roofing material is as widely used as the other materials available in the market. This material has a wavelike sort of design, which is both aesthetic and functional. Some corrugated roofing materials are made of metal others are polycarbonate. Corrugated roof is usually used for steep slope roof. It could be paint-coated with different colors and treated with metal preserving chemicals to make it more durable and resistant from corrosive substances.

The polycarbonate corrugated roof is made of the same material that fiberglass is made of. This material can provide natural lighting during the day because it is translucent, thus you can save energy. It is waterproof too. The metal corrugated roof is mostly made of galvanized iron or aluminum. This makes it prone to corrosion. However, some materials are highly corrosion resistant. Fiberglass and metal corrugated roofing materials are both lightweight and thin, which makes them disadvantageous because they can be torn off easily by strong winds. During heavy rains this roofing material becomes noisy as droplets of rain touch the roof’s surface.

When buying this type of roofing material, careful planning must be taken into account. The materials are supplied in different lengths; so careful measurement and identification of the number of sheets needed must be done so that unnecessary cutting is avoided. Installing the material is relatively manageable, since the material is a long sheet of metal, attaching them to the wood frame or purlin will be very easy. When installation is done, inspect for presence of holes or punctures from nails and seal them right away to get rid of possible leaks. This material is easy to maintain since this is used for siding roofs, build up of snow, dirt and pooling is impossible.

Corrugated roof is affordable and easy to avail in the market. This gives the same protection to your house without the extra cost. Reroofing is also manageable because this material is easy to detach from the wood frame. It gives you very good weatherproofing all-year round. Corrugated roofing is an alternative choice that never runs out of style.

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Curious what is clickfunnels? This will help
Postcards have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

postcard, postcards, marketing, sales, selling, leads, tips, tactics, strategies, customers, prospects

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new – and they may not be very exciting. But they really work …especially if you follow these 6 proven postcard marketing tactics.

1. Know What You Want

Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.

Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store …or something else?

2. Use the Best Mailing List

If you want postcards to generate repeat sales, you already have the mailing list – your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.

For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell …or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.

3. Design Your Postcard to Look Like a Friendly Message

People like friendly messages. They don’t like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.

For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender’s name at the bottom. Avoid borders, graphics and other design features often used in advertising.

4. Include an Incentive to Respond Quickly

Provide a reason for those who read your postcard to take action – now. Don’t let them put your postcard aside for later action. They’ll get involved in other activities and forget all about it.

For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.

5. Use Real Stamps

Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.

6. Time the Delivery of Your Postcards

Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.

Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery – depending on how far they have to go. That’s the normal delivery time for First Class Mail in the US.

Postcards have been around for a long time …but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A well-configured funnel gives insight into which of these steps lose the most players, whether your paths to conversion are optimized, and whether your players are progressing through your game as intended.

The aim of this post is to give you all the insights you need to make the most of GameAnalytics funnels. We’re going to start with some background and cover the basic concepts, before ‘diving deep’ into some of the more advanced practices to help supercharge your setup, including how to create and track custom events.

Plan your custom events with this free tool…
We’ve also created a worksheet for you to use for inspiration when creating your custom event IDs. View it in Google Sheets here (click ‘file’ > ‘make a copy’ to edit). We’ll continue to update the tool over time with more examples. Feel free to share it with your friends ? ?

How to improve player engagement and drive more in-app purchases with funnels ? #GameDevCLICK TO TWEET
The fundamentals of funnels
The graphic below visualizes a very basic funnel to help report on First Time User Experience (FTUE) and conversions. By default, every player of your game is added into this linear reporting flow when they complete the first step of the funnel (installing your game). This is important. The players that you want to measure must meet the first condition of the report. It’s therefore a good idea to pick a broad criterion for your first step, as going too granular at this stage can limit practical insight.

Clickfunnels is a great example of funnel software, run by founder Russell Brunson – worth a lot of money!

So, what can we learn from the example funnel above? In it, we see that only 30% of players complete the tutorial, with just 5% finishing level five. Why is this the case? Perhaps the game intro isn’t engaging enough. Is the opening pace too slow? Are the levels too long? Is the learning curve too steep? Already, funnels are raising appropriate questions led by data.

Here’s a detailed post about creating a great FTUE in your game.

When should you use a funnel?
Funnel reports are most appropriate when you need to visualize a linear process that has a series of connected stages. It makes sense to use a funnel in the following cirumstances:

Your data is linear and moves through at least 4 stages
You want to measure retention and conversion on a per stage basis
You want to reveal bottlenecks and issues in your desired user flow
You want to track and measure paths to conversion for optimisation
Why use a visual report?
Visualising the data is about more than aesthetics; the visual nature of a funnel report means that – with just a quick glance – you a get a snapshot into the health of your game. The shape of the funnel should match the example below. If the shape is different (or pear shaped), then you know straight away that there’s an issue – and at which step the issue is occurring.


With funnels, each stage represents a percentage of the total unique players. A well configured funnel should have a predictable shape. The first “intake” stage should always be the largest, with each stage thereafter smaller than its predecessor.

Planning your tracking

  1. Ask the right questions!
    The first question that you should ask before using a funnel is whether your data is in a linear format. If not, consider using one of the different analysis tools within game analytics, such as cohorts or custom segments.

The next thing you should do is question what you want to measure, so that you can properly define the core game KPIs, data and events that you’ll track for each of your steps. The questions that you ask yourself will shape your future tracking and insight. As an example, in your time developing games, have you ever asked yourself the following?

 Have I created an engaging game intro?
 Are my players grinding? If so, where?
 Is my game design creating a good UX?

You can begin to answer these questions with a simple funnel setup, shown below. This funnel report is available in the GameAnalytics demo game.


In this example, we can see that the drop-off between level 1 and level 2 is pretty high (at more than 17%). More focus should be placed on engaging users in this area.

  1. Setup your first funnel and keep it simple
    If you haven’t created a funnel in GameAnalytics yet, we recommend that you start with a basic structure to get started. You can then identify areas for improvement and layer new steps into your reports over time. It’s easy to duplicate funnels in GameAnalytics, so you can experiment with their structure, while storing all results. Just note that any changes you make to existing funnels will require reprocessing.

Here’s an example of a very basic funnel for reporting on the flow of a tutorial (a design event):


Here’s a more detailed funnel to get you started tracking both your progression and first-time conversion effectiveness. Results are broken down by each step of the funnel. At each step, we count the unique user that completed or dropped-off, together with the average time for completion.

Funnel intake:
① Installed game
② Game first launched

Tutorial progress:
③ Tutorial started
④ Tutorial completed

Level progress:
⑤ Level 1 started
⑥ Level 1 completed
⑦ Level 2 started
⑧ Level 2 complete

Monetization event:
⑨ Resource special offer

GOAL: 1st time converter ?

When creating your steps, make sure to give them humanly readable names, as demonstrated above. This will ensure that when you go to explore your reports, the data is clear and makes sense at a glance.

Important: Keep in mind that funnels work like one-way traffic, or water through a sieve (as the name implies). Users can move forward to the next stage of the funnel, but never backwards. This is a fundamental principle of funnels, so you should always consider whether they are appropriate for your desired tracking.

  1. Start fixing the leaks in your funnel
    In order to improve the quality of your conversion funnels you’ll need to experiment with each element of player interaction. If you notice an issue at a specific stage, such as bottlenecks or particularly high drop-off rates, you should optimise these areas by reworking the design. The more players you get to the later stages of your funnel, the greater your game’s chances of engaging users – ultimately increasing conversions and driving monetization.

Roof repairs inDublin from Ace Roofing contributed this post – they sponsor this blog!
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413 1.3

Corrugated Fiberglass Roofing

Any person would be able to conclude that the roof is one of the essential parts of any structure, whether this may be a residential building, a storage shed, a garage or a commercial establishment. In any given structure, corrugated fiberglass roofing is a highly recommended and cost effective alternative to other roofing material available in the market today.

In commercial establishments, installing a brand new corrugated fiberglass roofing is fairly easy and efficient and at very minimal expense. Any business owner would want to start their business at the soonest possible time, or would prefer that their business operations will not be disrupted. Installing a metal roof is one of the efficient ways to accomplish such goals.

Corrugated roofing materials were first introduced to the market as sheet metal. Nowadays, there are a number of different materials available such as stainless steel, fiberglass, aluminum, painted steel and coated steel. Corrugated roofs are normally treated with a special finish specially intended to prevent corrosion and rust. These features made it a popular roofing solution among commercial building owners for many years.

The fiberglass corrugated roofing system is one of the most interesting materials among the corrugated roof installations. Many people like the fact that the corrugated fiberglass roofing can be translucent, which can provide natural lighting and would obviously lower their bills. In addition to that, fiberglass is watertight and very durable, and at the same time considerably lighter in weight. Another notable feature is its ability to provide greater rigidity as compared to a flat metal sheet with the same thickness and weight. In effect, this can produce a substantial reduction in the cost and weight of the installed roof.

It is however important to keep in mind that in considering the installation of a corrugated fiberglass roofing, you have to hire the right roofing contractor. There are many roofing contractors who have extensive experience in installing roofs especially in installing metal or corrugated fiberglass roofing. Most seasoned veteran contractors have plenty of experience metal or fiberglass, and can conduct thorough regular check-ups on your roofs if needed.

In thinking of installing new roofing, or even roofing repairs, be sure to make a background reference check on your contractor. It is also equally important to demand a signed contract before closing a deal with any roofing company. The contract should reiterate the type of roofing material installed, the time frame, and expected date of completion and of course the agreed cost. In this way, you can avoid safely encountering problems in the installation of your new roof.

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Are you a homeowner who wishes that there were something different about your kitchen? Although most homeowners love their homes, including their kitchens, it is relatively easy to get bored of something, especially a room that you visit multiple times a day.

Guest post today from Active Paving – Dublin patio specialistsfor many years.

kitchen, remodeling, professional, looking, internet, ideas, improvement, home improvement, kitchen remodeling, home, countertops, online, stores, improvement stores, decorator, home improvement stores, kitchen countertops, displays, search, new,

Are you a homeowner who wishes that there were something different about your kitchen? Although most homeowners love their homes, including their kitchens, it is relatively easy to get bored of something, especially a room that you visit multiple times a day.

If you are looking for a change, particularly with your kitchen, you may want to think about remodeling your kitchen. A kitchen remodeling project may be just what you and your kitchen needs.

Kitchen remodeling; sounds fun doesn’t it? If the idea of remodeling your kitchen sounds exciting, there is a chance that you may want to get started right away. Of course, you can start remodeling your kitchen whenever you want, but first you must develop a plan. That plan should not only include what particular parts of your kitchen you would like changed, but also how you want them changed.

For instance, if you are making the decision to replace your old kitchen cabinets and countertops with new ones, you need to choose a new set. In fact, you must choose a new set before you start your project; otherwise, you could be left with a mess. The only problem is that many homeowners, just like you, have a difficult time determining exactly what they want.

If you have decided that you would like to have your kitchen remodeled, but you don’t exactly know to the full extent how yet, you may want to seek assistance. If you are looking for professional assistance, you may want to think about acquiring the services of a professional decorator. Professional decorators are individuals who have not only had training, but they also have experience in the art of decorating.

A professional decorator could not only advise you to replace your kitchen floor, but they could also offer you suggestions on what your flooring replacement should be. The only problem with this is that professional decorators charge money for their services; therefore, if you are looking to remodel your kitchen on a budget, you may find hiring the services of a professional decorator difficult or even impossible; however, there is an alternative.

If you are looking for kitchen remodeling ideas, such as the latest trends in kitchen countertops and so on, you are advised to use the internet. Perhaps, what is best about the internet is that it is free and the information is about the same as the information that a professional decorator would have provided with you. In addition to being free, the internet is quick and easy to use. This means that you don’t have to wait until you get paid or wait until an appointment becomes available; you could easily familiarize yourself with the latest trends is kitchen remodeling, whenever you want.

Perhaps, the best way to use the internet is to perform a standard internet search. The internet search used should depend on what you are looking for. For instance, if you are looking for kitchen countertop ideas, performing a search with the words kitchen countertops may be best. You may be diverted to a website that offers free kitchen decorating or remodeling ideas, but you will likely be directed to an online website that sells kitchen countertops.

These types of online websites are most commonly the websites of online home improvement stores. Professional home improvement stores will not just show you their products, but they will likely have online picture displays, just like the displays that you can find in most stores. These picture displays may help to give you remodeling ideas, such as which kitchen countertops would look good in your kitchen and which ones would not.

If you do not want to shop or examine kitchen remodeling products and designs ideas online, you could also visit one or more of your local home improvement stores. Most large home improvement stores sell the products, supplies, and materials that are the most popular; therefore, even if you are looking to have a trendy kitchen, you could get remodeling and decorating ideas by visiting your local home improvement store, but as previously mentioned, the internet is a lot easier and a lot quicker way.

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Curious what is clickfunnels? This will help
Find out how web-enabled mobile devices will change the way businesses view online marketing.

search engine marketing, online marketing, marketing, technology

The creation of the Internet has changed the way we gather information and the way we do business. While previously requiring a wired connection to access the web, new wireless and satellite advancements have brought the Internet out of the office and into the hands of consumers. Top makers of cell phones and PDAs have now begun implementing Internet browsing capabilities into these “go-anywhere” wonders of technology. With this in mind, businesses may be changing their minds on the budgetary restrictions for their marketing expenditures.

Search Engine Marketers know that some of the most important pieces of real-estate today exist online. Having the top listings on Search Engine results pages means more impressions and click-throughs for your business. Bidding wars have existed for years regarding coveted spots on sponsored search results subsections of engines such as Google and Yahoo!. These eye-tantalizing locations could be in even higher demand with the expansion of mobile Internet technology.

When browsing, or more specifically searching, on a web-enabled mobile device, limited screen size and scrolling difficulties hinder the user from seeing the same number of search results as on a normal PC. This makes it virtually impossible for a business with a 7th ranked page, for example, from being seen by potential customers. For instance, using the XV6700 SmartPhone from Verizon Wireless, a mere five complete search results can be seen on Google. This includes the sponsored results, leaving only 3 or 4 natural results to be seen by the mobile user. While future viewing options will certainly be improving on such devices, there are limits to the size screen a person would be willing to slip into their pocket or handbag.

This reality can be quite disconcerting to those businesses that have spent thousands to have their site optimized for search engine listings. Certain keywords for each industry are in high demand and becoming one of the top three natural listings on a page of search results can be challenging. More and more companies today are offering marketing solutions resulting in higher search listing results and a more broad reach for a clients business information. With the popularity of web-capable mobile devices on the rise and the subsequent decrease in price that comes from a competitive market environment, these online marketing firms may be receiving more business in the near future.

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Hurricane windows were first developed in response to the disaster of Hurricane Andrew in South Florida in August of 1992. They are effective for protecting your home from high winds and flying debris. They can be installed during construction or added later as a home improvement project. The cost of these windows is comparable with other high quality windows.

Benefits of Hurricane Windows

Obviously, the biggest benefit is protecting your home form the wind and water…

Guest post today from Active Paving – Dublin patio specialistsfor many years.

hurricane windows, storm windows, hurricane, protection, shutters, house construction, remodeling,

Hurricane windows were first developed in response to the disaster of Hurricane Andrew in South Florida in August of 1992. They are effective for protecting your home from high winds and flying debris. They can be installed during construction or added later as a home improvement project. The cost of these windows is comparable with other high quality windows.

Benefits of Hurricane Windows

Obviously, the biggest benefit is protecting your home form the wind and water during a powerful storm. Most damage done to homes during hurricanes occurs as a result of broken windows. Flying debris breaks the window and high pressure air enters the home. This high pressure air can either blow out the window on the opposite side of the home, or blow the roof right off your house.

Shutters are often used to protect windows. Other people board up the windows with plywood year after year. These are both expensive and labor intensive. Windows designed for hurricanes are always in place, ready to protect your home. These storms change course quickly and it will benefit you to be ready all the time. Some people can’t take shutters on or off the house, due to physical limitations. These windows eliminate the need for this extra work.

There are other benefits to these windows. They add a degree of security to your home. Because they are constructed to withstand enormous pressure, they are difficult to break into. The construction of the window and the method of attachment to the home make it hard for someone to enter your home. Many insurance companies offer a discount for this extra measure of security. Contact your agent to determine if a discount is available.

The film in the inner layer helps protect your home from ultraviolet rays. The UV rays of the sun can fade your carpets, curtains or furniture. In addition, the material helps reduce sound entering the home as well as sunlight.

Construction of Hurricane Windows

The windows are constructed of two layers of laminated glass. The glass has a strong, plastic film between the layers. In the event the window shatters, the film layer stays in place, protecting your home from wind damage and your carpet from the driving rain. The inner layer of the window varies according to the size and style of the window.

These products must go through rigorous testing to ensure their effectiveness. Impact test are conducted to simulate both small and large impacts that may occur during a storm. These tests simulate the flying debris that is typical in hurricanes.

These windows can generally withstand wind speeds of up to 130 miles per hour. They can withstand debris flying at these speeds as well. In addition to windows, the glass is available for sky lights and patio doors to protect the whole house.

Installation Procedures

Proper installation is essential for these windows. The best window in the world will not protect your home, if it isn’t installed correctly. The method of installation depends on the window and the materials used in the exterior of the home. In most cases, professional installation is required. Your warranty may be voided if an inexperienced person installs them incorrectly.

Roof repairs inDublin from Ace Roofing contributed this post – they sponsor this blog!
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Keyword Density: 11/439 2.51

Concrete Roofing

There have been many developed roofing products nowadays that you can choose to give your home an aesthetic look but on an economical value, or a typical-looking one but with the assurance of a long-lasting on strong framework. Concrete roofing is a common choice of homeowners these days as it offers a well-built foundation for your roofing because of the composition of the material. One may need to consider the cost or expense of using concrete roofing. It is built to last, but you may have to pay the price.

Concrete roofing is closely associated with one type of roofing materials which is concrete tiles. This is because concrete roofing is a composition of cement-based resources like concrete, fiber cement, minerals, and asphalt. Slate and composition shingles can also be other examples of concrete roofing. Concrete material is shaped and molded with high pressure to produce a thick and hardwearing tile. It is certain to last sixty years or even more after installation. Most houses in Europe are built on concrete roofing. And if you may not even know it, a lot of those homes have concrete roofs that are more than a hundred years old. That is why concrete roofing is aptly termed as the roof of a lifetime.

If you wish to invest in your own home without the worry of regular maintenance, concrete roofing works best for you. It doesn’t rot, or get eaten up by insects. Moss may sprout on the tiles but this can be removed and cleaned after. Aside from being a long-lasting material, it adds to the elegance and artistic look on your home. Moreover, the insulating effect it produces resists the interior of your home from heat, thus, keeping you warm during cold seasons and mild or humid on warm weather conditions.

When you thought that concrete roofing is all but the gray looking cement that we commonly see, you got it wrong. Over the years, innovative enhancements were made to redesign and recreate newer and more elegant concrete roofing tiles. There used to be the traditional Spanish style ceramic roofing which comes in a mission S-tile type. More choices these days range from Mediterranean style to shake shingles that may either come in villa or flat tile type, and the classic cast stone & slate which appears as a flat tile type. Mission S-tile is called as such because it simply looks like the letter “S while the villa tiles look like a double letter “S. On the other hand, flat tiles are the common flat surfaced materials that are made to look like wood shakes or slates.

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Curious what is clickfunnels? This will help
Multilevel marketing, or MLM, is a structure that is in place for promoting and selling goods or services with the help of a net of distributors.

Network Marketing, Mlm Network Marketing, Network Marketing Opportunities, Network Marketing Companies

Multilevel marketing, or MLM, is a structure that is in place for promoting and selling goods or services with the help of a net of distributors.

Multilevel marketing programs function with a special emphasis on recruitment. Individuals become a distributor, via another distributor or occasionally through a publicized meeting. One of the attractive features of MLM network marketing is if an individual becomes a distributor with an a MLM company, he or she will net money through the sales of products and by enrolling other distributors. They will pocket a part of the income generated by the distributors.

The distributors enlisted by an individual are called “the downline,” while the distributor that initially recruited the particular individual is called “the upline”. Often the distributors render assistance and training to an individual while initiating them into the network.

Multilevel or “network” marketing strategies are aimed at selling legitimate goods or services through distributors. However, a disturbing trend has emerged known as illegal pyramid schemes. In pyramids, commissions are centered on the number of distributors recruited. Most of the product sales are available to these distributors and not to consumers in general. The core goods and services range from medicines to sophisticated gadgets. Joining a pyramid is risky because the vast majority of participants lose money to pay for the rewards of a fortunate few. Most people have little to cheer about except the costly products or marketing materials they purchased.